fragranceforkings

Out Now! From the Arabic root denoting illumination and rise, ISHRAAQ returns refined, deepened, and elevated into a new realm of sensual mastery. This is not merely a reformulation, but a rebirth. Where the original captured the untamed wilderness in all its raw majesty, the new ISHRAAQ...

The three OGs Ishraaq, Jasmine and Ward, represent a chapter, an era in quality luxury perfumery. Hundreds of people fell in love with them. They became the signature scent of so many. The trio defined a whole genre in natural perfumery and the artisan space. They didn't only open the door of...

We are about 100 days from the Holy Month of Ramadan, the peak season for everything fragrant. The caravans used to head out by land and sea some even 12 months before the Holy month in order to make it on time to the Holy Lands. They would carry with them the special goods that they had worked...