1. !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! THE FORUM WILL UNDERGO A MIGRATION AND MAJOR CHANGE IN DECEMBER 2020 AND JANUARY 2020. PLEASE BEAR WITH US. WE WILL TRY TO KEEP THE DISRUPTION TO A MINIMUM. THE CHANGES SHOULD RESULT IN A MUCH IMPROVED AND RESPONSIVE SITE. SOME OF THE DATA ON THE FORUM THAT IS ASSOCIATED WITH ADDITIONAL SOFTWARE LAYERED ON THE FORUM PLATFORM WILL BE LOST - FOR EXAMPLE TRADER FEEDBACK. !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Ouddict Transformation

Discussion in 'Forum Announcements' started by Ouddict, Jun 10, 2020.

  1. Ouddict

    Ouddict Ouddict Co-Founder & Tech Support

    Hi All... so many people have been wanting different things from this platform over the years and I have had my own ideas and this eclectic mix of ideas has slowly evolved and developed into a coherent plan and vision which is a bit grandiose in its scale, but for which a small team has been assembled (half of them have probably fallen asleep waiting to start) to take this community to the next level.

    Its going to be quite a ride. For now, we will be rebranding Ouddict to Artisanal Oud and it will be available on www.ouddict.com and www.artisanaloud.com and this will not change for a while. In all this change, continuity is of paramount importance and so accordingly, we will not be making changes at a speed that leaves members bewildered and no longer able to recognise the forum they joined.
     
  2. Ouddict

    Ouddict Ouddict Co-Founder & Tech Support

    The forum logo will be changing to this:

    Artisanal Oud Final.png
     
    jalil, Mazhar, Gary K and 7 others like this.
  3. looks good!
     
    Tarik and Oudamberlove like this.
  4. Oudamberlove

    Oudamberlove Member

    Very Nice Design :thumbsup::thumbsup::thumbsup:
     
    Ouddict and Tarik like this.
  5. Dan

    Dan True Ouddict

    Hi Nadeem though the look and feel of the new logo is very classy.. it has an uncanny resemblance to what Bortnikoff's bottles look like ... picture attached [​IMG]

    Sent from my SM-N960F using Tapatalk
     
    Taesik Yun and Ouddict like this.
  6. Ouddict

    Ouddict Ouddict Co-Founder & Tech Support

    Nice logo, although I think I could better :Roflmao:

    The Artisanal Oud logo actually took inspiration from a boutique chocolate wrapper On Shutterstock and literally took the gold background from it.
     
    Taesik Yun and Dan like this.
  7. Ouddict

    Ouddict Ouddict Co-Founder & Tech Support

    A prototype...

    FBDBE78C-F60D-4A9D-949A-90E1E532C860.jpeg
     
    Taesik Yun and Dan like this.
  8. Dean

    Dean Kinam King

    Joshua Riding likes this.
  9. Andrew Salkin

    Andrew Salkin it's aboud time! Staff Member

    Just curious - what inspired the name change? Ouddict has such a nice campy feel to it.

    I'm sure folks will continue calling it ouddict informally - but was there anything in particular about it that folks didn't like?
     
    Ouddict, Bryan-I and Bilal like this.
  10. Ouddict

    Ouddict Ouddict Co-Founder & Tech Support

    Thanks for the feedback. Ouddict will always be Ouddict and have that homely feel to it - no airs or pretensions, but just good and honest community where everyone is welcome and where the widest selection of personalities, thoughts and opinions coexist under one roof. However, Ouddict is growing and needs to take things to the next level otherwise it will stagnate and become a cliche.

    You will always find the forum on www.ouddict.com for the next few years.
     
  11. Nicolas

    Nicolas Oud Mystic


    Dear Nadeem,

    I really like the new logo.

    Beyond that I am curious about the concrete ways "to take things to the next level" that you entvision.

    So far, it has been non-descript.

    Is the branding change just that a change in branding( a new more "serious" name, evoking the heart of the scope (artisnal oud) and the core values in the words below?

    Or do you have other changes planned that could be shared?

    I mean " a coherent plan and vision which is a bit grandiose in its scale, but for which a small team has been assembled" does kindly my curiosity....

    .... and I am sure I am not the only one :)

    Thanks again, and always, for all the work and passion.
     
  12. Mr.P

    Mr.P Evoloudtionary Bioudlogist

    One comment. “Ouddict” sounds like a relaxed community of oud nerds. “Artisanal Oud” sounds like a brand or marketing or whatever, reaching for that glittery oud marketing vibe, a little stuffy and self conscious.

    I know this might not be the thread for it but the whole idea of “ Artisanal” is one that merits some reflection. I honestly think on a certain level it is kind of bullshit. I can’t speak from personal experience in distillation but I was actually reading an article about this. Extracting fragrance is not an art it is a Science . Making it into an art just kind of makes it harder for people to communicate and understand about the best ways to do it. I actually think the Artisanal label is used (by some) to hide a lack of scientific acumen, or to deliberately mystify the process to try to create a false sense of increased value.

    I wish I could find this article I was reading. It was by someone in the distillation industry in India. It was mentioning that there all these different so-called Artisanal distillers but on average they’re producing mediocre product and inconsistent product and don’t actually have great control over production because they’re not controlling variables and really monitoring their processes scientifically. Basically the point of the opening of the article was that this tendency for folks to fall back on “artisanal” (as a cover for amateur) has caused a plague of poor quality products. Now maybe this is just sour grapes? Industrial types jealous of the ways small producers are free to experiment?

    Of course one can meld the two as some of our beloved distillers do, and deliberately tweak scientific variables for producing an artistic aesthetic, but if you’re doing it with control and can reproduce it is it artisanal? You can call it that (maybe to attract all the “gentlemen” who like their bespoke and artisanally marketed man-cave accessories?)

    What does Artisanal even mean? It’s not a great word to mean “meticulous with attention to detail and quality” in mind. I believe it kind of gets the sense that things are made intuitively or without careful scientific process. Maybe I misunderstand this term. I get the “non mechanized” and “non industrial” sense of the word is that really all we mean?

    Anyway I get it, we like to imagine our oud masters as some kind of van Gogh whipping all of the elements together into some beautiful olfactory canvas. But really - it’s all just about mastering your inputs and system - measuring your water checking temperatures, particle size, soak time, choosing the proper condenser, allowing distillation to occur for the proper time, discarding the correct % of the first oil to come over to clear out the still notes. If you approach that stuff scientifically you could make some truly killer oils.

    I actually think our successful artisans are actually successful scientists and to call them artisans is an insult. I don’t know who around here actually has their fingers in the pot, and distills enough to have enough data to proceed scientifically: I’ll guess that Al Shareef meets the standard of oud scientist. Tajul Bakshi is probably an oud scientist. Ramakant Harlaka is another distillation scientist.
     
    Bilal, Nicolas and EJayB like this.
  13. EJayB

    EJayB True Ouddict

    I get your point , buzz words and catch phrases are all the rage !!
    To me an artist does what he does for the love of doing it not the money that is derived from it.
    With oud I just don’t see any of the commercial guys using high quality starting materials due to cost and lack of real profits. No amount of science will turn low grade wood into high quality oil. Nice oil for sure but not what most of us are looking for.
    I agree with your point of the artisanal word often covering for amateur attempts, Or to cover the distillers greed when using inferior wood.
    I think distillers making high quality oud are looking for a way to describe to the customers that they are not selling commercial dung oil.
    Anyone have any suggestions on how to denote quality small batch oud?
    micobatch oud?
     
    Tarik likes this.

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