Al Shareef Oudh

Master Perfumer
There is a major fragrance trend currently on across many different mediums. Whether we look online, social media or retail at your local luxury department store.

I have even noted on social media there are so many DIY (do it yourself) perfumers, distillers and everything inbetween sharing their journeys through a camera.

Is this a trend like many other trends we have seen and everyone is jumping on to benefit from the interest that is generated, or is it a genuine golden age for artisans in the essential oil and perfumery space.

I have also noted that this wave is being lead by DUPES, or knockoffs, inspired by, call it whatever you may. What is surprising to me, that people are not finding these offensive or unethical. I remember that not so long ago, knock offs, copies etc were not seen in good light.
 
There is a major fragrance trend currently on across many different mediums. Whether we look online, social media or retail at your local luxury department store.

I have even noted on social media there are so many DIY (do it yourself) perfumers, distillers and everything inbetween sharing their journeys through a camera.

Is this a trend like many other trends we have seen and everyone is jumping on to benefit from the interest that is generated, or is it a genuine golden age for artisans in the essential oil and perfumery space.

I have also noted that this wave is being lead by DUPES, or knockoffs, inspired by, call it whatever you may. What is surprising to me, that people are not finding these offensive or unethical. I remember that not so long ago, knock offs, copies etc were not seen in good light.
I've been tinkering with essential oils for quite a while. But it would never have occured to me that there is an entire universe of the most precious and wonderful oils beyond whats available in the local healthstore, if it hadn't been for footage on social media and discussions on forums. Similar it would never have occured to me that i could extract and distill myself. Without footage of Indian people making attars, i wouldn't have suspected there is magic in their method. Without posts of artisans about their art i wouldn't be developing a quality over quantity mindset. (I would have thought its ridiculous to distill for a week to create 10 ml of some one-off fragrance, like what is the point to make such small amount that cant even be reproduced the exact same way? Now i appreciate the preciousness of such a bottle)
Some hobbyists share novel ideas like agarwood smoke infused oud and show how it's done. So i like to believe that all the socialmedia content is actually showing people there's a whole world beyond what they knew exists. And i feel grateful for all bits and pieces shared both by hobbyists and pros.
 
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I've been tinkering with essential oils for quite a while. But it would never have occured to me that there is an entire universe of the most precious and wonderful oils beyond whats available in the local healthstore, if it hadn't been for footage on social media and discussions on forums. Similar it would never have occured to me that i could extract and distill myself. Without footage of Indian people making attars, i wouldn't have suspected there is magic in their method. Without posts of artisans about their art i wouldn't be developing a quality over quantity mindset. (I would have thought its ridiculous to distill for a week to create 10 ml of some one-off fragrance, like what is the point to make such small amount that cant even be reproduced the exact same way? Now i appreciate the preciousness of such a bottle)
Some hobbyists share novel ideas like agarwood smoke infused oud and show how it's done. So i like to believe that all the socialmedia content is actually showing people there's a whole world beyond what they knew exists. And i feel grateful for all bits and pieces shared both by hobbyists and pros.
Well said, it's a real golden age if you have the right mindset.
 
There is a major fragrance trend currently on across many different mediums. Whether we look online, social media or retail at your local luxury department store.

I have even noted on social media there are so many DIY (do it yourself) perfumers, distillers and everything inbetween sharing their journeys through a camera.

Is this a trend like many other trends we have seen and everyone is jumping on to benefit from the interest that is generated, or is it a genuine golden age for artisans in the essential oil and perfumery space.

I have also noted that this wave is being lead by DUPES, or knockoffs, inspired by, call it whatever you may. What is surprising to me, that people are not finding these offensive or unethical. I remember that not so long ago, knock offs, copies etc were not seen in good light.
As far as dupes and knockoffs go, what I’ve seen is these usually try to imitate/replicate expensive fragrances from luxury/designer/niche brands that make overpriced synthetic sprays.

For example, they’ll make a $30 fragrance that nearly replicates a $400-$500 bottle of Creed Aventus. Personally, I’m all for this type of duping because the original brand is selling overpriced synthetic garbage that they make for a few dollars.

I personally haven’t seen anything trying to imitate natural, artisanal brands, so I can’t speak on that.
 
As far as dupes and knockoffs go, what I’ve seen is these usually try to imitate/replicate expensive fragrances from luxury/designer/niche brands that make overpriced synthetic sprays.

For example, they’ll make a $30 fragrance that nearly replicates a $400-$500 bottle of Creed Aventus. Personally, I’m all for this type of duping because the original brand is selling overpriced synthetic garbage that they make for a few dollars.

I personally haven’t seen anything trying to imitate natural, artisanal brands, so I can’t speak on that.
The dupes scene is definitely hitting big brands, but who can guarantee that tomorrow they won't copy artisans.
 
I have even noted on social media there are so many DIY (do it yourself) perfumers, distillers and everything inbetween sharing their journeys through a camera
Diy perfumery is seeing a resurgence, yep, it's a good thing
I have also noted that this wave is being lead by DUPES, or knockoffs, inspired by, call it whatever you may.
Now the rise of dupe perfumes are generally a separate phenomenon, rising on their own in commercial circles and gaining speed. Mostly led by influencer videos (paid marketing).

If you're talking strictly in the diy realm, this happens, mostly as perfumery interest and transparency has grown. Though, understandably, many people as they start out want to start from formula rather than discovery, and recreation formulas like as published through frater, or as sold by creative formulas, or as shared for education like Christopher laudiamiel does. I wouldn't say it's being lead by it, but since information is sparse and it's the easiest path for a noob to get any first results, it shouldn't be a surprise.

I can say the DIY forums/discords that strict gcms, build from formula folks are in the severe minority, garnering pretty low discussion other than research, and a few file hoarders, so I'm not sure where they're all congregating, maybe on base notes?
but who can guarantee that tomorrow they won't copy artisans.
Imo, naught to worry about there for myriad reasons, at least not for artisans here. Supply, source, region, crop year, etc matter, and gcms to identify naturals is an imperfect art at best as it is. Imitation is the highest form of flattery. What I find amusing is many artisans researching and recreating old al kind formulas, that's artisanry, attempt to reconstruct an artisan creation, that's bad! In either case, I don't think there's anything to be concerned with, it's not really a place many of these new diy'rs are looking at. Generally they're just mixing stuff up sans formula or from basic archetypes if dipping toes into naturals/higher end materials.

One of the big reason for the artisan title is that generally since source selection and taste matter so much, it's not really imitatatble by just tossing together a few random cheap EOs. No more than a master woodworker would be threatened by a particleboard ikea table.


And diy distillers if anything is a great thing, new ideas, new interest, not some zero sum game
 
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My thinking is that dupes are a sign of the times. Signaling is gaining in importance vs substance. This is partially driven by influencer drivel where perfumes are abstracted to top 3 LV Imagination dupes with nuclear projection. While dupes will never replicate the real deal e.g complex bouquets, dynamics and evolution - the onus is on makers and true aficionados to communicate the difference.
 
some interesting thoughts in this thread... and it raises some interesting questions. I have lots of half baked ideas that would be easy to misinterpret so I'm reluctant to share them lest they be taken in the wrong light!
 
I think that any attempt to diy a scent is a fast lane towards appreciation for the Masters' skills.
As easy as it is to mix something up that 'smells nice', so difficult is it to create something that tells a story in a balanced and cohesive way.
With such growing appreciation for said skills, i figure its more likely one would bypass the 'dupe and knock off' scene and rather look for decants and samples to build a library of fine examples.
So to it seems indeed logical that while both may be booming, they are not really related.
 
Diy perfumery is seeing a resurgence, yep, it's a good thing

Now the rise of dupe perfumes are generally a separate phenomenon, rising on their own in commercial circles and gaining speed. Mostly led by influencer videos (paid marketing).

If you're talking strictly in the diy realm, this happens, mostly as perfumery interest and transparency has grown. Though, understandably, many people as they start out want to start from formula rather than discovery, and recreation formulas like as published through frater, or as sold by creative formulas, or as shared for education like Christopher laudiamiel does. I wouldn't say it's being lead by it, but since information is sparse and it's the easiest path for a noob to get any first results, it shouldn't be a surprise.

I can say the DIY forums/discords that strict gcms, build from formula folks are in the severe minority, garnering pretty low discussion other than research, and a few file hoarders, so I'm not sure where they're all congregating, maybe on base notes?

Imo, naught to worry about there for myriad reasons, at least not for artisans here. Supply, source, region, crop year, etc matter, and gcms to identify naturals is an imperfect art at best as it is. Imitation is the highest form of flattery. What I find amusing is many artisans researching and recreating old al kind formulas, that's artisanry, attempt to reconstruct an artisan creation, that's bad! In either case, I don't think there's anything to be concerned with, it's not really a place many of these new diy'rs are looking at. Generally they're just mixing stuff up sans formula or from basic archetypes if dipping toes into naturals/higher end materials.

One of the big reason for the artisan title is that generally since source selection and taste matter so much, it's not really imitatatble by just tossing together a few random cheap EOs. No more than a master woodworker would be threatened by a particleboard ikea table.


And diy distillers if anything is a great thing, new ideas, new interest, not some zero sum game
Some good points here.

One of the key forces behind the rise in interest is accessibility to equipment and material. In the past a lot of what is now available to the consumer was only available to specialists, thanks to Alibaba, Temu etc. As for ingredients the same thing happens, resellers make the ingredients available to end consumers that the manufacturer otherwise wouldn't.

The copying is always going to be there, regardless of how one feels about it. The important question is whether that will add to the art our detract from it. I believe in a number of ways it detracts from it. For an art form to survive it must be able to recruit a new generation to embark on the learning journey. The knockoff space is like allowing a student access to chatgpt/AI in the exam, it is too tempting not to go down that path.
 
I think that any attempt to diy a scent is a fast lane towards appreciation for the Masters' skills.
As easy as it is to mix something up that 'smells nice', so difficult is it to create something that tells a story in a balanced and cohesive way.
With such growing appreciation for said skills, i figure its more likely one would bypass the 'dupe and knock off' scene and rather look for decants and samples to build a library of fine examples.
So to it seems indeed logical that while both may be booming, they are not really related.
They are definitely feeding off one another. The big marketing push by the big brands is what began the recent rise in interest. What followed typical market behaviour in the social media world. There are those who can afford the originals, the algorithm knows who they are. At the same time the algorithm gauges that there are thousands of people who are interested and can't make the purchase. There are companies and individuals who launch businesses based on this very data.

Once they launch the dupes, the interesting thing is that they also have to market those, so the reach grows. That is how they are linked. Somewhere down the line I hope that keen young minds actually go beyond just have a scent that was inspired by, and get into the art itself.

I know this is part of a bigger challenge for the coming generation, the challenge of instinct gratification, having everything fast. With AI the challenge to tread any path with friction is less interesting.
 
The knockoff space is like allowing a student access to chatgpt/AI in the exam, it is too tempting not to go down that path.
I'm not sure if your message is about ME clone houses or diy noob perfumers, since there's basically no overlap there. For the former, possibly, for the latter not really, it's usually a temporary learning crutch that people outgrow. Both groups have their own internal pecking order towards out groups, diy perfumers will often snub their noses at clones, even if some started there, but separate groups all the same.

I think if you look at how those houses operate and their profit margins needed, there's still innovation. Sketchy innovation, but innovation nonetheless. They're not making perfumes verbatim from gcms results, they perform aggressive substitutions to hit their price point (even though the markup on mainstream fragrances is obscene, they still can't make it verbatim and need to sub). I think it'd be interesting to compare gcms of a designer frag vs a gcms of a clone of it to see exactly what their thought process is there.



But I digress. It is amusing to see these ME clone houses dip their toes into non clones, lataffa and a few others have engaged with givudan and iff and indie perfumers to create unique scents in limited trials. I doubt they'll ever fully transition, but as they grow they're looking for ways to grow their brands. Same is seen in watches, conventionally homage (clone) makers branching off into unique designs as they grow to attempt to hit new customer bases.

There are those who can afford the originals, the algorithm knows who they are. At the same time the algorithm gauges that there are thousands of people who are interested and can't make the purchase.
You'd think right? But the clone community has a huge number of and funnel to stupid level compulsion purchases. 100s of bottles is the norm, dozen bottles a month... far more frag purchase power than your average consumer can 'afford the original' who drops $300 on santal 33 and then goes on with their life til they run out or need a change for the next season. Anthropologically it's a bizarre phenomenon. Those compulsive buyers exist in mainstream and niche perfumery too, of course, but I don't think the bar is as strict as 'clone buyers are just poor', since the clone groups are just jam packed with people with far too many bottles of perfume that exceed the amount needed to buy even a dozen bottles of high end niche, but are stuck in a never ending fomo purchase cycle
 
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some interesting thoughts in this thread... and it raises some interesting questions. I have lots of half baked ideas that would be easy to misinterpret so I'm reluctant to share them lest they be taken in the wrong light!
Don't be shy brother, I am sure there is value in sharing.
I'm not sure if your message is about ME clone houses or diy noob perfumers, since there's basically no overlap there. For the former, possibly, for the latter not really, it's usually a temporary learning crutch that people outgrow. Both groups have their own internal pecking order towards out groups, diy perfumers will often snub their noses at clones, even if some started there, but separate groups all the same.

I think if you look at how those houses operate and their profit margins needed, there's still innovation. Sketchy innovation, but innovation nonetheless. They're not making perfumes verbatim from gcms results, they perform aggressive substitutions to hit their price point (even though the markup on mainstream fragrances is obscene, they still can't make it verbatim and need to sub). I think it'd be interesting to compare gcms of a designer frag vs a gcms of a clone of it to see exactly what their thought process is there.



But I digress. It is amusing to see these ME clone houses dip their toes into non clones, lataffa and a few others have engaged with givudan and iff and indie perfumers to create unique scents in limited trials. I doubt they'll ever fully transition, but as they grow they're looking for ways to grow their brands. Same is seen in watches, conventionally homage (clone) makers branching off into unique designs as they grow to attempt to hit new customer bases.


You'd think right? But the clone community has a huge number of and funnel to stupid level compulsion purchases. 100s of bottles is the norm, dozen bottles a month... far more frag purchase power than your average consumer can 'afford the original' who drops $300 on santal 33 and then goes on with their life til they run out or need a change for the next season. Anthropologically it's a bizarre phenomenon. Those compulsive buyers exist in mainstream and niche perfumery too, of course, but I don't think the bar is as strict as 'clone buyers are just poor', since the clone groups are just jam packed with people with far too many bottles of perfume that exceed the amount needed to buy even a dozen bottles of high end niche, but are stuck in a never ending fomo purchase cycle

It is a mistake to categorise DIY perfumers in the same group as the knockoff, dupe, and "inspired-by" sector. Their core motivations are fundamentally different. With time, training, and dedication, a DIY perfumer has the potential to evolve into a genuine artist. A dupe manufacturer does not.

To understand why, we have to look closely at how the modern knockoff machine actually operates. Industrial chemical houses operating out of regions like the UAE, Thailand, Singapore, and China pre-engineer the chemical profiles of the world's top 500 or 1,000 best-selling scents.

They export these highly concentrated fragrance oils in massive 5kg or 10kg aluminum canisters for roughly the cost of a single retail bottle of the original perfume. The western dupe brands buying these canisters do very little work. They simply dilute the oil with perfumer's alcohol. Their only real "innovation" is raising the oil concentration to 30% (Extrait de Parfum strength) so the product smells louder and lasts longer than the original. Occasionally, they might blend a few pre-made oils together and slap a custom label on it, but it remains a derivative shortcut.

This boom is currently dominating the market, heavily accelerated by social media algorithms. The data shows these algorithms target a very specific demographic: younger consumers who want to project a certain status or scent profile but cannot justify spending $400+ where they currently are in life. The narrative that established fragrance connoisseurs are hoarding dozens of cheap dupes is a myth unsupported by consumer data; true enthusiasts buy fragrance for the art, history, and complexity, whereas this younger demographic simply wants an affordable, high-performing scent barrier.

While this massive wave of consumer interest injects money into the fragrance ecosystem, some of which inevitably trickles down to support authentic, artisanal perfumery, the speed of the knockoff market is deeply opportunistic. For instance, almost immediately after Creed launched its latest releases, dupe companies instantly claimed they had "cracked the formula," offering "stronger, louder" versions for $60 while the original retailed for around $400. Regardless of how one feels about Creed's workings, a team of classically trained master perfumers spent months, if not years, composing that juice.

The terrifyingly low barrier to entry created by GC-MS tech and chemical duplication services means anyone can clone a masterpiece or generate a flawless generic derivative instantly. By removing the creative friction, the dupe market actively cannibalises the incentive for newcomers to actually sit down, study the raw materials, and learn the true art of perfumery. That erosion of craftsmanship is the most concerning part of this entire phenomenon.
 
It is a mistake to categorise DIY perfumers in the same group as the knockoff, dupe, and "inspired-by" sector.
Sorry for the confusion! I didn't confuse them, and mentioned they were non overlapping groups. I just wasn't sure which you were talking about 😀 Your original post brought both up, and I had mentioned DIY's that made from GCMS interpreted formulas to muddy the water a bit, so wasn't clear what we were talking about at the moment. 😀

They export these highly concentrated fragrance oils in massive 5kg or 10kg aluminum canisters for roughly the cost of a single retail bottle of the original perfume. The western dupe brands buying these canisters do very little work. They simply dilute the oil with perfumer's alcohol.
Right, I thought we were generally talking about clone houses as Lataffa, Al Haramin, Rasari, Bujarami, swiss arabian etc. And, at least as far as I know, they're not buying bulk dupe china pre-blended concentrate, since they're at the scale they can do it themselves, and all of their clones of a popular fragrance are all quite distinct from each other. But I suppose there's probably some garbo tier or 'indy' western clone houses that do just buy bulk concentrate. I have wondered about that. If it were the case, presumably then you could find multiple western clone houses selling indistinguishable stuff, same supplier and all. I had always assumed that those bulk smellalike barrels went to like... gas station fragrance clones, and some etsy/small name retailers, and tourist shops in Greece, and small ME frag stores, but I could well be wrong. Different market again, same but different.

In my last BulkAroma order, I ordered 2 of these concentrates, for my own curiousity/knowledge, like 10g each, $2-3 each. Mixed itup, tossed it in an atomizer, left it for a month, and... meh? As one would expect. Then into the trash. I've been curious about Frater's production of similar, as his costs are .. high, and he does work from GCMS, so i'd expect them to be far closer, since his materials are higher end, and at that cost, he could sell ones without sloppy substitions, but I think my general appetite for knowledge in this realm is dwindled as far as spending money goes 😉 As i mentioned, it'd be fascinating to GCMS one and compare vs the real GCMS to see the types of swaps/concessions they're making to hit their pricepoint, but thats about where my interest ends.

Regardless of how one feels about Creed's workings, a team of classically trained master perfumers spent months, if not years, composing that juice.
As far as I'm aware, Creed uses IFF/Givudan/Tasago, etc perfumers, and not their own employees. The Ghost Perfumer is a book written about specifically this case, though I've not read it. But generally 90% of these big houses don't have perfumers in house, and particularly where captives are used, the perfume itself was made not by them, but by one of these big mega corps that make most scents these days, creed adn others just consign it and slap their name on it. Kinda interesting stuff! Niche brands like Zoologist kinda turn this on its head, by just contracting indy perfumers to formulate, and then buy rights/license to produce under their name without having any perfumers on staff. Also totally above board.

And, even small indy guys that craft their own formulas, once they get to a certain size, invaraibly use compounding houses to mix the final batch even if they supply the formula, but I have less of a problem with that, but still was a TIL. It also throws a lot of people as often these compounding houses sell custom blends as well as inhouse 'clones', and im sure that some start with a clone base and modify from there, but compounding houses are used by Creed and el Cheapo Gas Station Knockoff, and Midsized Le Niche small brand alike.

Of course, there's also a fascinating rumor that Montblanc released Explorer as a copy of Aventus to get back at Creed for copying Montblanc Individuel. So its copycat and shady business from the top to bottom. Allegedly 😀.


The narrative that established fragrance connoisseurs are hoarding dozens of cheap dupes is a myth unsupported by consumer data;

If this is in reference to my pointing out that there's a giant subculture of clone buyers that have ridiculous sized collections, buying aggressively.. I never claimed they were connoisseurs nor 'established' in any way, only that they had shopping addictions, and there are 250,000 of them congregating on reddit weekly, and they were ridiculous 🙃. If you were referring to something else, then carry on.


chemical duplication services means anyone can clone a masterpiece or generate a flawless generic derivative instantly.
I do find it amusing that while we have the technology to do it perfectly(ish, naturals throw a wrench in that pretty hard, captives too), there does not exist a clone house I'm aware of that does event attempt 1:1, its *always* done with brutal cuts and concessions to hit a high profit margin and low cost, the '$60 version' is stripped to its core, vaguely recognizable, and inherently flawed. Sometimes the concessions end up preferrable to some people (noobs love them superambers and more vanillin), but never indistinguishable. World would be simpler if they did put out 1:1 recreations i would think. They could still hit a far cheaper pricepoint, savings on R&D and marketing, retail locations, etc.. Still problematic, but arguably simpler than what we have today which is not that, and probably more able to have an honest discussion over IP protections for scents as a real problem.
 
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Sorry for the confusion! I didn't confuse them, and mentioned they were non overlapping groups. I just wasn't sure which you were talking about 😀 Your original post brought both up, and I had mentioned DIY's that made from GCMS interpreted formulas to muddy the water a bit, so wasn't clear what we were talking about at the moment. 😀


Right, I thought we were generally talking about clone houses as Lataffa, Al Haramin, Rasari, Bujarami, swiss arabian etc. And, at least as far as I know, they're not buying bulk dupe china pre-blended concentrate, since they're at the scale they can do it themselves, and all of their clones of a popular fragrance are all quite distinct from each other. But I suppose there's probably some garbo tier or 'indy' western clone houses that do just buy bulk concentrate. I have wondered about that. If it were the case, presumably then you could find multiple western clone houses selling indistinguishable stuff, same supplier and all. I had always assumed that those bulk smellalike barrels went to like... gas station fragrance clones, and some etsy/small name retailers, and tourist shops in Greece, and small ME frag stores, but I could well be wrong. Different market again, same but different.

In my last BulkAroma order, I ordered 2 of these concentrates, for my own curiousity/knowledge, like 10g each, $2-3 each. Mixed itup, tossed it in an atomizer, left it for a month, and... meh? As one would expect. Then into the trash. I've been curious about Frater's production of similar, as his costs are .. high, and he does work from GCMS, so i'd expect them to be far closer, since his materials are higher end, and at that cost, he could sell ones without sloppy substitions, but I think my general appetite for knowledge in this realm is dwindled as far as spending money goes 😉 As i mentioned, it'd be fascinating to GCMS one and compare vs the real GCMS to see the types of swaps/concessions they're making to hit their pricepoint, but thats about where my interest ends.


As far as I'm aware, Creed uses IFF/Givudan/Tasago, etc perfumers, and not their own employees. The Ghost Perfumer is a book written about specifically this case, though I've not read it. But generally 90% of these big houses don't have perfumers in house, and particularly where captives are used, the perfume itself was made not by them, but by one of these big mega corps that make most scents these days, creed adn others just consign it and slap their name on it. Kinda interesting stuff! Niche brands like Zoologist kinda turn this on its head, by just contracting indy perfumers to formulate, and then buy rights/license to produce under their name without having any perfumers on staff. Also totally above board.

And, even small indy guys that craft their own formulas, once they get to a certain size, invaraibly use compounding houses to mix the final batch even if they supply the formula, but I have less of a problem with that, but still was a TIL. It also throws a lot of people as often these compounding houses sell custom blends as well as inhouse 'clones', and im sure that some start with a clone base and modify from there, but compounding houses are used by Creed and el Cheapo Gas Station Knockoff, and Midsized Le Niche small brand alike.

Of course, there's also a fascinating rumor that Montblanc released Explorer as a copy of Aventus to get back at Creed for copying Montblanc Individuel. So its copycat and shady business from the top to bottom. Allegedly 😀.




If this is in reference to my pointing out that there's a giant subculture of clone buyers that have ridiculous sized collections, buying aggressively.. I never claimed they were connoisseurs nor 'established' in any way, only that they had shopping addictions, and there are 250,000 of them congregating on reddit weekly, and they were ridiculous 🙃. If you were referring to something else, then carry on.



I do find it amusing that while we have the technology to do it perfectly(ish, naturals throw a wrench in that pretty hard, captives too), there does not exist a clone house I'm aware of that does event attempt 1:1, its *always* done with brutal cuts and concessions to hit a high profit margin and low cost, the '$60 version' is stripped to its core, vaguely recognizable, and inherently flawed. Sometimes the concessions end up preferrable to some people (noobs love them superambers and more vanillin), but never indistinguishable. World would be simpler if they did put out 1:1 recreations i would think. They could still hit a far cheaper pricepoint, savings on R&D and marketing, retail locations, etc.. Still problematic, but arguably simpler than what we have today which is not that, and probably more able to have an honest discussion over IP protections for scents as a real problem.
I think we're getting closer to the actual distinction here, but I would push back on a few of the assumptions in your response.

First, on the "clone collectors" point: I think you're conflating 'buying dupes' with 'being a dupe collector'.

If someone has a collection of 50, 100 or 200 original fragrances and buys three or four dupes because they're curious about how that particular interpretation compares, I don't think it is reasonable to classify that person as part of a "clone-buying subculture." They're simply exploring another segment of the market.

And that distinction matters because a large part of the clone industry's marketing is precisely about getting people to 'try an alternative', not necessarily convincing them to replace their entire collection with clones. Someone might own Aventus, buy an Aventus-inspired fragrance to see how close it is, and then decide they prefer the original. Or they might discover that they actually like the alternative. Neither person has become a "dupe collector."

I'm sure there are people who do collect dozens or hundreds of clones, I'm not disputing that at all. But the existence of that group doesn't tell us what the broader consumer base for dupes looks like, any more than someone who buys a few designer fragrances from a discounter becomes a 'discount fragrance collector.'

On the companies you mentioned, I also think your assumption is too categorical.

You said:

"At least as far as I know, they're not buying bulk dupe China pre-blended concentrate."

I actually know of at least one of the companies you listed that sells interpretations of Creed and Amouage fragrances. So I wouldn't make the leap from "they are large enough to formulate themselves" to "therefore they aren't sourcing pre-made concentrates anywhere in their supply chain."

Those aren't mutually exclusive possibilities.

A company can formulate some products itself, source certain bases or accords externally, manufacture some fragrances in-house, and have completely different arrangements for other products. The fact that a company produces its own distinctive interpretations of different fragrances doesn't establish what its raw-material or concentrate supply chain looks like. I don't like mentioning names but I can think of atleast 3-4 companies here in Australia, who literally started off in the back of a deli shop and now are going global simply selling dupes as the main product. Then later on they basically did some combination of dupes with their own label.

And this is exactly why I was careful to distinguish the 'existence of bulk pre-composed concentrates' from the claim that 'every major clone house simply buys them and adds alcohol'. The former is something I know exists. The latter would obviously require evidence on a company-by-company basis.

In fact, your own point about the different interpretations is compatible with this. A supplier doesn't necessarily sell one magical "Aventus clone" that every customer receives unchanged. Concentrates can be modified, blended, diluted, reformulated, or used as a starting point. There are plenty of ways the final product can become distinct from another company's version.

The other thing I'd question is the idea that because the technology exists to get very close to 1:1, the reason clone houses don't do it is simply that they choose to make cheaper compromises.

That's certainly part of it, but I think the economics are more complicated.

A true reconstruction is not simply about identifying the molecules. You still have to determine what materials are being used, what quality they're at, how they're dosed, how they interact over time, what is missing from the analytical picture, and whether the result actually behaves like the reference fragrance on skin.

And once you start doing that properly, you aren't necessarily saving as much money as people imagine. You still have formulation work, testing, maturation, production, quality control, packaging, compliance, distribution, marketing, etc.

So I agree with you that the $40–60 clone isn't generally trying to be an analytically perfect reconstruction. But I don't think that proves the industry can't produce something considerably closer. It may simply demonstrate that there is little commercial incentive to spend the additional money required to chase that last 10–20%.

And that actually brings me back to the original point I was making.

There is a tendency in fragrance discussions to imagine that "clone" is one homogeneous category. It isn't.

There are: 1. generic pre-composed smell-alike concentrates, 2. private-label products using those concentrates, 3. fragrances reconstructed from GCMS, 4. fragrances formulated by independent perfumers, 5. large-scale manufacturers with their own formulation departments, 6. brands using external perfumers and/or fragrance houses, and everything in between.

The consumer often can't tell which model they're actually buying.

And that's why I don't think the fact that Creed, Amouage, Lattafa, Rasasi, a small Western indie and a tourist-shop fragrance may all ultimately involve external manufacturers or compounding houses tells us very much by itself. "Made externally" and "copied from a pre-made clone concentrate" are two completely different propositions.

As for Creed specifically, I also wouldn't get too hung up on whether the perfumer is technically an employee of Creed. My original point wasn't about the employment contract. It was about the amount of expertise, development, evaluation and formulation work that can sit behind an established fragrance compared with the consumer perception that a clone is simply "the same thing for less."

And finally, I think your observation about the industry being copycat from top to bottom is actually one of the more interesting aspects of this whole discussion. The difference isn't necessarily "original companies are pure and clone companies are evil." The industry has always involved inspiration, reinterpretation, competition, licensing, perfumer houses, contract manufacturing and, occasionally, fairly blatant copying.

The more interesting question is "where the line is between legitimate reinterpretation, commercial imitation, and simply buying somebody else's pre-made formula and putting your own label on it."

That's the distinction I was trying to get at.
 
I've been following this thread and everytime I read something one big name keeps repeating in my head, that's "DUA".
I could say SO MANY THINGS and mention many "houses" but would end up with a post a mile long. Just about every brand has at least one smell-alike from another brand whether intentional or not.
But....whenever I read this thread, DUA always comes to mind.
 
I actually know of at least one of the companies you listed that sells interpretations of Creed and Amouage fragrances.
They all do. That was the point.
There is a tendency in fragrance discussions to imagine that "clone" is one homogeneous category. It isn't.
Fully agree..

, I also wouldn't get too hung up on whether the perfumer is technically an employee of Creed.
More amused than hung up, as not only was the brands history/heritage totally fabricated, the creation story of their fragrances fabricated as well, and founders credentials laundered. And now totally owned by private equity conglomerate. Masterclass in deception to cater to perfume lovers who place value on 'heritage' and the brands 'journey', don't let the truth stop ya 😉

Concentrates can be modified, blended, diluted, reformulated, or used as a starting point. There are plenty of ways the final product can become distinct from another company's version.
Good point. So I guess I'll amend my 'wish I could compare clone gcms with original' my wish becomes compare gcms of original and 2 clones, as that would also answer the question of how much shared bones they actually do or do not contain rather guessing, and give greater insight into the thought processes.

Fun chatting!
 
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Don't be shy brother, I am sure there is value in sharing.
Appreciate it but I don't have much to add to the heart of this - no experience with the markets you guys are discussing as I am not a consumer of mass produced fragrance at all (other than what ends up in my laundry detergent).
 
DUA always comes to mind.
Not familiar, but it looks like they clone super tiny niche houses as well, which is a bit distasteful. Cloning LV is one thing, but some tiny shop is another. Though, id imagine since nobody sells bulk juice for tiny niches, they're doing inhouse formulation, or possibly just spamming labels with nearest thing to get search results. Also looks kinda spendy for knockoffs with ai slop labels. $100 for 30ml for a fake I'm not sure I see the draw. $333 for 100ml there's a fair amount of niche that falls below that...
 
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@roflwaffle DUA has been cloning for many years, longer than Alexandria clones I believe. True their prices are stupid high now (probably cheaper to buy some of the originals lol), they used to be cheaper. I followed them for a short time in the beginning, bought a few and eventually lost interest. They'll clone anything they can it seems, cheap drugstore brands to high priced niche (they cloned Roja Haute Luxe), they've enven taken a shot at doing one of Ensar's last I heard. Clones, combination clones (like Hacivat + Aventus) inspirations and their own creations. Their stuff is very close to 1-1 of the originals BUT the quality/richness is off, fragrances have no evolution during wear and for the most part give the impression of high powered air freshener or laundry products rather than a nice perfume.
I could go-on more about them.....my main point though is everything that's been mentioned in this thread about copycat perfumery, DUA has done it in one form or another through it's history. They're certainly not the only ones though.
 
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