My two cents on the situation are that the weird plays on the word oud, using "oud" as a pun, referencing a specific oil or scent or using words with overly complicated spellings and pronunciations all fall flat quite a bit.

It makes it difficult to read and is a little too exclusive for people that are just starting to get in and do their research.

That isn't to say that words that have to make you think a little bit to understand them aren't great for marketing and brand recognition. Think of the new Kia symbol. That thing is genius. You have to kind of figure it out a little bit. A little bit of that is good but it's a fine line before it's just kitschy or cheesy.

If Luxarti is a brand that everything will flow from, I think it could be good to reference Lux or Luxarti in the name or just do the super simple thing and call it the Luxarti Library. Like someone else said, a shorthand could naturally arise

Quite honestly it seems like a few of these I'm seeing in here are coming from someone asking AI for ideas. I may be wrong on that. Hard to tell in this day and age sometimes.
 
Last edited:
Yes agreed on all points. I was thinking of offering a bottle of oud from Al Hashimi or Kinana as a prize.


My entry for today. Possibly more to come:

Luxicon
or
The Luxicon

(I think people would eventually drop the “The” anyway.)

Luxicon can be read as Lux + icon, but it also makes me think of lexicon. A lexicon is a collection of words and knowledge around a particular subject, or a reference people use to learn about it... And as a bonus it is short and kind of rolls off the tongue

Conceptually, it could be the Luxarti lexicon: a shared, growing reference to artisanal fragrance releases, the people behind them, and what the community knows about each one.

I’ll mull over it a bit more.

When the right name emerges, it should feel like “oh yeah, that just hits.”
 
Last edited:
My entry for today. Possibly more to come:

Luxicon
or
The Luxicon

(I think people would eventually drop the “The” anyway.)

Luxicon can be read as Lux + icon, but it also makes me think of lexicon. A lexicon is a collection of words and knowledge around a particular subject, or a reference people use to learn about it... And as a bonus it is short and kind of rolls off the tongue

Conceptually, it could be the Luxarti lexicon: a shared, growing reference to artisanal fragrance releases, the people behind them, and what the community knows about each one.

I’ll mull over it a bit more.

When the right name emerges, it should feel like “oh yeah, that just hits.”
I like this one definitely. And don't worry about trying to delete a comment. You've already discovered the only way to really do it.
 
I like this one definitely. And don't worry about trying to delete a comment. You've already discovered the only way to really do it.
Good. At least I know I'm not crazy for not being able to find a way. There is also some lexicon or adjacent words floating around in the online sphere but nothing that relates specifically to scents that I can see. There is Lux Lexicon, which is an online store selling all kinds of high-end brand-name goods, some of which are scents, but nothing scent-specific
 
Back
Top