Hamza H
Resident Artisan
I agree. You can maybe say his posts are a bit corny, but it’s just good writing. Call it marketing or whatever, is that even a real problem?
Which oils are you talking about that seem to contain “aroma chemicals”? I kind of know what you mean, but can you be more specific? Any oud oil is going to contain aromatic chemicals. Are you talking about synths?
For all vendors there is the question of authenticity.
Not to single anyone out here, but in our world alone, the lies in fragrance descriptions speak volumes. The lies of how an oil was acquired, the lies by vendors of exclusivity and then the furore that comes when any one dares to question.
Prior to this forum the oud world was a pretty tyrannical place; venture into corners of it today and you find the same story.
I was chatting with a friend from the street you could say, he was astounded at the tactics played by certain vendors, likening them to drug dealer tactics.
Even today, venture into some Facebook groups, critique the vendors. See how long it is before certain vendors air your entire personal life story, block you from purchasing and attempt legal action.
Marketing might be one thing, I’m not too concerned about how eloquent a vendor is with their words. What matters to me is how a brand responds to criticism, competition and questions.
The levels of barbarity in the Artisanal oud world alone go to extraordinary levels of depravity and on the other hand you’ll have those same people chanting “Subhanallah, Alhamdullilah, in sha Allah, SAW and the like.
