This is maybe the best post I've ever read on this forum, tbh.
I'm a relative newcomer to the world of oud. I've only been exploring oud for 18 months, maybe 2 years—I don't know exactly.
What I have come to discover is that the entirety of the oud market is built upon distrust. That is to say, every oud seller seems to imply, sometimes in explicit language, that THEIR oud is the real deal, the best—and by implication, that other sellers' ouds are not to be trusted, that they aren't real. Again, sometimes this language is explicit, sometimes it is not.
Ensar is, of course, as guilty of this as anyone. But I've seen so many wild, baseless accusations on this forum thrown at Ensar, too. In that sense, I understand why Ensar's marketing is so fear-based.
I am coming to understand that a crucial reason behind this negation-based marketing is that many oud sellers are actually selling product from the same distillers. I have no idea the scope of this practice, but I'm coming to understand that it is true. So, of course, how do you differentiate yourself in a market where your competitors are selling the same (or extremely similar) products? Marketing. And when one competitor engages in fear-based or "negative" marketing, it behooves you (the hypothetical you) to do the same.
Perhaps Ensar was the first to engage in this practice, but I'm pretty sure he wasn't. This seems to be an affliction that plagues the oud market writ large.
The issue is that as fear-based marketing gains more and more traction, it becomes more and more difficult to figure out who to trust.
For the time being, all I can trust is my nose.
Anyway, I want to reaffirm
@zeedubbya 's sentiment. I genuinely hope the oud market can rise above this petty drama and fear-based marketing. There is so much for everyone to gain if that were the case. Obviously, I don't know that will happen. But I hope it does.